LendingTree Rebranding

4 Shots

LendingTree creative team went through countless hours of design and testing to create a brand that's approachable, established and trustworthy.

behance.net/gallery/80066771/Lend...
Getting to know the leaf Poster architecture blueprint branding charlotte charlotte nc design fintech gradient green infographic infographics information poster lendingtree logo design poster print rebrand

Getting to know the leaf Poster

April 23, 2021

This poster was created to showcase the new LendingTree leaf and informs our employees why it was designed and explains some of the hidden symbolism.

LendingTree Rebrand agency branding business cards charlotte nc color pallette corporate fintech icon set icons lendingtree mobile app rebrand stationery

LendingTree Rebrand

April 22, 2021

LendingTree creative team went through countless hours of design and testing to create a brand that's approachable, established and trustworthy.

LendingTree Image Bouquet branding design fintech image editing image manipulation images lendingtree marketing imagery photography photoshop

LendingTree Image Bouquet

April 21, 2021

“Image Bouquets” are an arrangement images in a manner that helps tell a story. These images are carefully crafted to set up a scene that’s relatable to customer situations.

LendingTree Logo Rebrand branding charlotte charlotte nc fintech gradient gradient logo green icon lendingtree logo logo design logodesign rebrand typography

LendingTree Logo Rebrand

August 14, 2020

The LendingTree brand has over two decades of brand equity, so my team wanted to create a logo that wouldn’t stray far from our historical logos. Like many famous brands who changed logos over time, we decided to keep an element that ide...