Shoe Selection — Nike Metcon 3

May 11, 2020

Nike's connected digital experience was to promote two of their new workout shoes. Each NTC member who challenged the athletes got to workout in one of the new shoes. The final step of the workout challenge details was to select the sho...

Nike Trainers App

May 04, 2020

The Nike trainers were equipped with a workout tracking app. From here they would get notified of the next challenger, start the workout and keep track of their reps. To make the experience even easier for the trainers we turned the ma...

Push-Up Challenge — Moana Hope

April 27, 2020

Once NTC members picked their opponent they would see how tough the challenge would be. They had 60 seconds to try to beat the top athlete's score.

Nike's connected Digital workout

April 20, 2020

Nike's connected digital workout experience worked by connecting Trainers to mobile's and NTC members to tablet's Here's a quick look at the Tablet start Screen and the finished workout screen on mobile.

Athlete Grid

April 13, 2020

Back in 2017 I designed a connected digital workout experience for Nike. NTC members could go head-to-head with Australia's and New Zealand's best athletes to beat their workout targets. Here is the screen where members could choose whi...

Nike Metcon

April 10, 2017

At the end of last year I was lucky enough to design a 3 tiered workout experience for Nike and their Metcon Mack activation. A Mack Truck turned Cross-fit gym that travelled down the east coast of Australia. Here are a few shots from t...

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Alex Byrne