Logo Design for SauceSites

Logo Design for Sauce Sites.

Through the whole process, I guided them to go deep into their customer research and locked down their positioning, tone of voice, and emotional tone.

The concept was designed thematically as a splash that covers the premium positioning of saucesites with the typography (sites - thin straight, symmetric lines, covered by "sauce" - splashed hot sauce feel).

We choose the name and primarily the red color to convey the emotional tone (Excitement, Youth, Bold) and violet as the Secondary color (Creative, Imaginative, Wise).

From that, we created the full branding guide with a mood board and iconography and imagery to make their new brand consistent.