Valero Gas Station Rebrand

The idea behind the logo is simple: Valero is a business that provides you with the means to do whatever you want - in one word Freedom. The design of the logo communicates the feeling of freedom through a fluid illustration of the mustang horse. The horse was chosen because it is an animal that’s always associated with being friendly, the soul of what makes cars move, and connects the company to their roots in Texas. A custom font was also created to indicate that feeling of being free.