Creator

The CREATOR craves perfection
A creator isn’t worried about the cost of production or making things at scale. While the magician stresses vision and imagination, creators are different – they strive to create a product you can’t live without.

Lego is a great example of a creator archetype. In one of ad, Lego recreated in stunning detail the most famous sights of the world. They didn’t create some new technology. Lego used the simplest technology possible: blocks. They took this simplicity and pushed it to its most perfect extreme.