Purethings Logo Deisgn

Purethings is a natural cream used for eczema. Founder, Jessica Lee, created the product to help her son who suffered from eczema. She struggled to find an all natural product that actually worked. So she created her own!⁣
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After working with a few other designers she came to Stellen Design. As usually started the project with our discovery process to see what is on the market, how we can improve and come up with something unique. The past designers were designing without a proper discovery, leading the project no where. If you don't know the end goal, the design process can be an uphill battle. Discovery takes out all the guess work.⁣
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Once we did our initial pitch Jessica decided it was important for her to incorporate an aspect from her family. She has 5 kids so we wanted to utilized a 5 somehow. We first tired 2 upside down 5's to create a tree which didn't really work. But turning the circular shape of a the 5 into a heart worked perfectly.⁣
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To finalize the mark we matched it with a modern and clean san serif font to create the logo system.⁣