Daily UI #052 - Logo
Thoughts on Today’s Challenge
With the challenge being to create a logo, it seemed fitting to create one for the challenge itself. If you check out the Daily UI landing page: https://www.dailyui.co/, you can see their logo in the top left. My theory is that they kept it simple so designers taking on the challenge could use “Daily UI” as the subject matter for a logo. When there are fewer factors to consider, it always helps me iterate more efficiently and rapidly, leading to better ideas.
When I approach designing anything, I always start with a pen and paper. I use a combination of words and simple sketches to quickly get my ideas to materialize. Once something sticks, then I will transition to focusing on one concept and proceed to micro iterations. If I feel good about a couple of variations, then I will transition to the digital canvas. From there I will continue to iterate until I finally feel good about the outcome. However, all is easier said than done, sometimes it can take several hours to come up with a good idea.
Luckily, the idea for this logo came rather quickly. I think that is also because I have been subconsciously thinking about how a logo could look for the Daily UI Challenge.
Design Decisions
From my sketches and research, the main concepts I tried to design my logo around were: community, inspiration, interface, learning, and evolving.
I used the classic iOS app grid as my frame and launching point. It seemed like a logical choice since, in my opinion, the concepts of UI/UX evolved from the creation of the iPhone, and the apps that came with. I believe this is one of the catalysts that created the tech bubble and the industries we are designing for now.
I kept a couple of traits from the original logo, including the typeface and electric blue color. I think Lato is a fine choice for a type, pretty much any Google font is a great choice in today’s user interface ecosystem. As for the color, electric blue has somewhat become standard as an interactive button color and is the backbone of numerous design systems. To me, it represents the outcome of thousands of hours of user research, and a whole industry coming together to agree on one thing.
I intentionally made the “i” in “UI” lowercase as a nod to the Apple products and calling back to the app grid I am using for the logo. The box with an X next to that represents two things: a day of the week being crossed off, and the typical visual language used in wireframes, such as indicating where an image would be. Additionally, the shape of the frame itself is an app icon and is also a reference to a calendar, or days of the week.
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The Challenge is to complete one unique User Interface design task every day, for 100 business days. You can read more about it here: https://www.dailyui.co/
Please press L if you like my shot! Also, follow me if you want to keep track of my progress on the Daily Challenges! See you at 100. 😋👍