PAPRY 2 — SPICES

https://akimmelnik.com/portfolio/papry_2/spice

Task:
- trade mark restyling
- restyling style-forming and fifty-two ordinary packages in the series

Ten years ago we developed the design of the product line of the brand of spices and seasonings "Papry". Over the years, the brand has won the love of Belarusian customers, and manufacturers have decided to update the appearance of packages, while maintaining recognition. Increased format-packs became higher, which made them even more noticeable on the shelves. Compared to the previous version of the design, product illustrations have become clearer, larger and more appetizing. On the front side of the package we made the basic information about the product and increased the emphasis on the corporate dark green color. On the reverse side there were proven recipes, using spices and seasonings "Papry". Increased and the number of species – in the previous version there were forty, and the new-fifty-two. In General, the design has become more relevant, corresponding to the latest trends in this product category.

Technologies:
- rolled packaging, printed using the technology high-lineature print HD Flexo, which allows to achieve the most realistic, clear and detailed images
- Multicolor advanced color gamut technology, using standard CMYK colors in combination with Pantone bright colors, provided enhanced colorfulness and saturation of images
- selective matte varnish creates an image of an attractive product and a pleasant tactile effect, increasing the value of the brand in the eyes of the consumer
- the presence of a combination of foil materials protects the product from negative environmental factors, thereby prolonging the shelf life of the product.