Branding - Immaculate Perception
Proposed branding for a pro bono client I took on a few months back. I wanted to draw lines to the name with a hint at religious imagery. This is a local. small business that specializes in in-home cleaning.
I wanted to avoid the familiar tropes in reference to cleaning / maid services. No aprons, no dusters. We're going to go for it all and get it right the first time!
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