CGS Health Brand Identity: Business Card

An in-depth discovery into CGS Health unearthed key insights that informed our brand strategy, namely the motivations of each customer segment, the need to appeal to millennials, key competitive advantages, and details around the product offerings.

C42D led an on-site value proposition workshop to inform and clarify the messaging strategy. With insights gathered, we now developed the findings and recommendations, creative brief, mood board, and tone of voice. Next, we collaborated with the client on naming and landed on CGS Health as the new company name.