Baymax Research® Brand Identity: Business Card

Baymax Research® is a medical device startup with several innovative products that use negative pressure for wound therapy. Check out how C42D built a brand strategy that differentiates them from an industry landscape where sameness is the standard.

Our research and discovery phase revealed a product landscape that was cluttered with cheap products with little to no thought for branding or positioning. We saw a strategic opportunity to position Baymax Research® as an industry leader through a contemporary, innovative and clean technical look and feel.