BALANCE PRECISION WITH IMPACT
Full project if anyone's interested: https://www.behance.net/gallery/82804995/11-Tenets-of-Championing-Science
I've been so inconsistent with the type for this project (still experimenting with that). Here's Tenet 7/11.
7. BALANCE PRECISION WITH IMPACT
Choose language carefully to be clear and directionally accurate. Long phrases bog the listener down. Think and speak in short sentences. There is no need for hype. Learn to deliver a compelling narrative.
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The 11 Tenets of Championing Science are detailed in the book Championing Science -Communicating Your Ideas to Decision Makers - by Roger D. Aines and Amy L. Aines.
https://championingscience.com/
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