BE UNDERSTANDABLE

Rana Obaid
Rana Obaid
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    BE UNDERSTANDABLE
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    Full project if anyone's interested: https://www.behance.net/gallery/82804995/11-Tenets-of-Championing-Science

    Tenet 6/11. BE UNDERSTANDABLE

    Use plain, common language. Avoid or translate acronyms. Start from where your audience is, not where you are. Use iconic references to anchor scientific concepts to everyday, familiar experience.

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    The 11 Tenets of Championing Science are detailed in the book Championing Science -Communicating Your Ideas to Decision Makers - by Roger D. Aines and Amy L. Aines.
    https://championingscience.com/

    Rana Obaid
    Rana Obaid Get in touch

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