Yezzz!
Even within the colourful diversity of the environment typical for the sales areas of the supermarkets the branding of the operator attracts the audience attention immediately due to its singularity. The ‘Y’ shape is static but at the same time the sign doesn’t have fixed colour or pattern. The brand integrity is successfully reached due to its complex volume graphics and unique decision in 3D-format texture overlay specially developed for the project. Within the volume rendering process the product acquires new sudden colours, tries the spontaneous and distinctive patterns, decisions and prospective on, pointing to its flexibility and plasticity.