Yezzz!
New brand Yezzz! is a Ukrainian product with the outspoken European style. Special approach toward branding development qualitatively distinguishes it out of the well-known local operators by making it the brightest and the most remarkable one. The name Yezzz! is a comprehensive emphasized exclamation emerging from English affirmation ‘Yes’, appearing more voiced and resonant in this interpretation. The identity idea is based on the capital and symbolic first letter from the name.