Jewelry logo

A non-winning entry for a contest. It was for a jewelry company that may want to explore other niches in the future (such as cosmetics). The brief was to emphasize the letter "J" and have a monogram type of mark.

The suggestion in the brief was to make the "J" stand out by making it bigger. After some tries, I decided that by doing so, the design loses balance as "J" protrudes vertically. My solution was to underline it, and perhaps change the color of it if this emphasis isn't enough.