ATO Brand Identity: Gift Box

ATO is at the forefront of a new revolution in how artists, patrons, and galleries interact through a first-of-its-kind digital platform. Inspired by historical figures like Leo Castelli and the early days of the Renaissance, ATO was looking to build their brand to appeal to artists and the patrons who support them in a new gallery model for the next generation. Foremost was the need to develop a positioning strategy to differentiate them from the current gallery landscape and appeal to a youthful audience, and a new brand identity system to go to market.