Chernigivske: The Largest Beer Brand in Ukraine
The more Ukrainian audience is changed the more leisure time philosophy is changed in quality meaning. Due to what the prior design never fulfills its initial task. A glass of beer today is the culture of learning the world and identifying ourselves in this world. Each day here is a dynamics, a new emotion, a new taste and new scenery behind the window. It is quite evident that design required transformations toward the more stylish and European look. The new authentic font is totally handcrafted. The dear old known palette of golden, red, silver and black colours combined with a concise updated logo makes the favoured brand as visible as possible on the counters. The letter ‘k’ with a prolonged element offered within the logo is deliberately styled to look like Latin script to make the design acquire fresh Western shades. The transliterated name ‘Chernigivske’ is presented within rebranding strategy with the same purpose.