Chernigivske: The Largest Beer Brand in Ukraine
Prior to its 30th anniversary TM Chernigivske, the largest Ukrainian beer brand, has recently started to change its development strategy targeting the consumer as the personality even more favouring history and traditions still expecting more up-to-date and beautiful brands showing throughout the store shelves. Within the frames of the new campaign launched under the motto ‘I believe means I can!’ it was of the highest importance to interact with the customer as well as meet up the expectations both in total strategy and in new design means in particular by replenishing it with the most familiar elements and offering them in a new appearance.