Petalpalooza I

The @Fathom Creative team had the incredible experience working with the National Cherry Blossom Festival for this year's campaign.

This logo concept is for Petalpalooza – an event they host every year filled with music, food & drink, and a firework display. The idea here was to bring the focus to the "palooza" aspect of the event by giving it some playful bounce with the type.

We went in a different direction, but this little guy will live on in my heart! Petalpalooza is today for anyone in the D.C. area!