Escalade Sports Ecom Solution
Organization: Escalade Sports |Â Role: National Art Director & UX Lead
Key Deliverables: In-house brand Design Workshops, Business Requirements, Customer Journey Mapping, Mental Models, Task Analysis, UX Strategy, UX concepts, Wireframes, UI Design direction
About Escalade Sports (previously known as Pivotal 5) is an industry trendsetter in handheld fitness products, coupled with best in class programming, product development, product supply and sales distribution through retail, direct to consumer and fitness facilities worldwide.
The Situation: Escalade Sports needed to house their five brands under one platform and allow customers to navigate, shop, and checkout at the same time. The company also wanted to rebrand a few of their top-selling brands (Per4m Sports, Kettleworx, and Natural Fitness).
What we did: 1. Designed a templated solution for each brand and ensured a seamless and CONSISTENT user flow for each action
2. Conducted multiple photo and video shoots for online and packaging content.
3. Migrated database + content from older brand sites to the new solution
See full solution here: https://salbolanosdesign.com/portfolio/escalade-sports-ecom-multi-brand-destination/