Kosei Lifestyle

Street culture and street fashion is a big part of our brand. Kosei Lifestyle is a media outlet that aims to broaden understanding of Japanese culture and society through fashion. Our target audience is foreigners generally of age group 16 - 30 who are interested in Japan, Japanese street culture. - The word Kosei means individuality, personality, character. - The design concept: The logomark (icon) represents the brand initials (K), designed in a Japanese script style to keep the heritage alive.