National Ramp Rebrand

A logo I worked on earlier this year with the marketing firm Cinquino+Co is out in the world, now. National Ramp provides a wide range of accessibility solutions for folks who use wheelchairs. I tried a bunch of logo options, but in the end the one that worked took their existing logo and streamlined it. In addition to finding a more integrated and elegant treatment of the lettering and icon, I tried to shift the tone of it to convey forward motion and independence. Here's the before and after.