Trash Everest

Made in the Now (MITN), is an online t-shirt design studio and retail store, and they produce a new design every 24 hours, which are inspired by a news story of the day.

I was asked to do a Made in the Now shirt and I really wanted to do a piece of tactile typography for my design and todays’ news story was about Mt. Everest finally getting cleaned up by the Eco Everest Expedition.

When I read about all the piles of junk on Mount Everest, making the word EVEREST out of my own junk seemed like a great idea. I used the negative space of the word to show that Everest was going to be clean at last. Luckily my studio waste bin was full of rubbish, so I sorted through it and found lots of junk from the past few weeks. If you look closely you’ll find a tea bag, my Bluesfest wristband from yesterday, a nerf gun bullet and the organic mocha I had for breakfast.

I did consider using frozen excrement and dead bodies, but I didn’t think that would make a particularly nice T-shirt.