Peoplestreme rebrand logotype and mark

The PeopleStreme Logo Mark is a symbolic representation of their 6 flagship software modules and the interconnected relationship to each other within the HCM software suite ecosystem.

This design is the end result of extensive research into competitive differentiation and forward-thinking design trends.

It has been designed to be instantly memorable and recogniseable at any distance. The soft edges create a natural connection between all points, representative of PeopleStreme's focus on seamless integration.

To tie these subtle intentions back to the company, the letter P sits as a strong centrepiece. The angled contrasting blues throughout the icon are intended to convey a positive, uplifting feeling, reminiscent of beams of light. This is an abstraction of the latter half of the company name.