Archon Branding
When the team at Archon Commercial Advisors came to us they were starting a brand new venture in commercial real estate. They didn't have a name, logo, or any branding at all. We began our partnership by helping them develop a name that would represent their values. Archon in Greek translates to the word "ruler". We wanted a name that represented the experience, dynamic, reliable, and creative traits that the founders bring to their company.
Once their business name was decided, we developed their logo mark, logo type, business cards, marketing print collateral, and their website. Here's a sneak peek of their branding guidelines developed here at DZ.
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