Hyundai Redesign
Earlier this year, Razorfish LA contracted IDOL to help them pitch the redesign of Hyundai.com
Collaborating with their internal team, we defined an overarching visual design system that was executed across a series of key user flows to express a streamlined purchasing experience and promoted the brand in a more youth-oriented manner.
During the course of a 4 week sprint we designed dozens of screens and responsive states that culminated in a working prototype to convey the specific interactions. This is just a small snapshot from a section of a vehicle landing page. More to come.
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