Happy Elephant

Lil mark with a big elephant :)

My mom is the best cook I know and often talks about opening up her own restaurant and serving the food that I'm lucky to eat everyday. However, because of immigration barriers, she isn't able to run a business of her own.
So I figured until we got the rights to open up her kitchen, I would get the branding out of the way. This process involved scanning old Indian food labels, mining Indian clipart databases, and getting inspiration from. The font resembles the hand painted lettering on Indian trucks. Google that if you want a lesson in typography.

See you at our opening day TBD :)