Logo Concepting

This was an early logo concept and application mockup that the client did not run with.

A flame in the shape of an S to depict light, as it expands out of its badge-like background shape. The client's name is not Sharediorma, but it does start with an S!

Typically we present three initial concepts to our clients in order to gather gut reactions to the different directions we could take the new brand. All of our concepts derive from a research-based discovery process that guides our strategic design decisions.