Great Circle - Full Packaging Family

Full packaging family of Great Circle. Was one of my favorite packaging projects to date. So grateful for being part of such a stellar team and working with the crew at GC as well.

Go check out their shop and get some coffee brewing.
https://www.greatcirclecoffee.com/

A name, narrative, identity, and packaging system was crafted to represent Great Circle's "High Tide Lifts all Boats" philosophy. Designed to speak to both their passion for coffee and the compassion of supporting a better cycle within the industry.

Designed while at @Pilot
Creative Director: Bill Concannon
Associate Creative Director: @Erik Weikert