Animated gif card

JCPenney approached me to create an experimental holiday card last month. I came up with this card which displays a simple animated gif animation of snowflakes (with an exuberant typographic message inside). Here is a video showing how it works: http://kellianderson.com/blog/wp-content/uploads/2012/01/snowflakes.MOV

How-to and full background blog post a'coming very soooon…