Aimee

Logo work board of typographic and icon ideas for a financial app to help you aim high. I wanted to focus on something personal and approachable. I explored handwritten concepts and pushed it further to add a hint of humanity, such as a smile and eyes/eye glasses to the script. Which ended up working really nicely with the free-flowing and loops in the script.

Another concept I worked on was something that represents connectivity, intersecting and partnership. An icon that weaves together—something that feels a little more tech-driven but has a connecting concept behind it.

Here's a random assortment of a variety of the final pieces I was exploring.