HunReal website elements

Various bits and bobs created for the HunReal Issues, brainchild of Andrea Horan.

From an article about Repeal Design:
Andrea Horan of The Hunreal Issues has commissioned work which bridges the gap between the intentional and the instinctive. She has used her own background in marketing and PR to create impact through design in the process. The Hunreal Issues is a platform which seeks to take issues to a new audience that is not engaged with politics as it stands. Her starting point was frustration with the communication around the issue.

“I was passionate about the movement, but nothing spoke to me visually … whilst I was affiliated the cause, no campaign was affiliating with me. I wanted to open it up to different audiences. That was very significant for how we approached design and how we communicated in our words.”

“I’ve got 15 years of branding experience, so I know how to package something. I’ve literally just taken that message and packaged it. I haven’t changed the message. I haven’t done anything else. I’m just communicating it in a different way – in a approachable way – to try and make it travel further.”
Working with designer Sarah June Fox, Andrea and a small team have created a solution that speaks to her identified audience (stun huns) and does so in a way that is unique and memorable.

“We were conscious that we wanted the logo to look like the masthead of the New York Times. So it’s about politics but it’s also got the ‘glam’. It was kind of merging politics and glam together; taking elements of both.”