Sammy Icon - eCommerce Website

Sammy Icon is a known underwear manufacturer spread over the world: USA, Italy, Germany, Sweden, Canada, Russia, Ukraine and so on. Its very first website was designed by our team back in the days, so this time the client was needed a redesign. The audience: progressive youth and middle-aged males and females.

Based on the trend of complexion reduction, the Sammy Icon online store design was made clean with vivid products shots that are attractive to the brand’s audience. UI elements were made simple and not so bright or colorful, we used just white and navy colors to not to distract user’s attention from the shop’s content. Also we expanded some images off the grid to make users feel the brand outstanding. The userflow was re-thought as well and was made much simplier to increase the conversion rate.

Do not forget to check the full case on Behance.