Vilo Creative

I have been wanting to make a brand for myself before I start seriously selling Wordpress themes. This is a name a friend of mine had and so I am working on making a logo off of it.

I like going for simplistic, and I like circles :)

I would like to get away from this style of logo. I seem to always go to a circle with some lettering in it and sometimes a border around (Like here). I'm just not good at branding.

Any ideas on improving?