Claire Elyse Photography Rebrand

Had the absolute pleasure of working with Claire Elyse on the rebrand of her photography business. Here is the final logo concept.

Claire specializes in wedding, portrait, travel, and documentary photography so having a brand that represented all those sides was very important to her as she felt her current logo was no longer doing that.

I decided to create a symbol, combining her initials into 1 letterform. The motion of the tail represents the travel aspect of her business.