Chi Dog is a subscription-based dog food company founded by holistic veterinarians. The team is on a mission to improve the well-being of our dogs by offering personalized meal plans designed to make them healthier and happier.

The design challenge was to highlight the importance of a holistic diet for dogs while maintaining an enjoyable and approachable atmosphere for the user. We struck a balance by blending informative video content from the founders with hilarious dog photos, custom iconography, playful fonts, and a fun color palette.

Let’s work together! 📨