🚣‍♂️ IRON-RAFT Website Design – Adventure Awaits!

The Design Process

From the start, the goal was to create a website that reflects the thrill of the outdoors while maintaining a clean and intuitive UI. We focused on:

✅ Immersive visuals to highlight the packrafts in action

✅ User-friendly navigation to help adventurers quickly find the right gear

✅ Minimalist, rugged aesthetic that mirrors the brand’s bold, independent spirit

✅ Seamless shopping experience, making it easy to explore both DIY kits and ready-to-go packrafts

The Result

The final design strikes a balance between functionality and storytelling. It’s not just an eCommerce site—it’s a hub for adventurers, inspiring people to take the plunge into packrafting.

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