Visual Identity Design - Ojo de Guirre Fotografía

I'm thrilled to share the visual identity I designed for "Ojo de Guirre - Fotografía," a photography brand rooted in the stunning landscapes of the Canary Islands. The name, "Ojo de Guirre," which means "Eye of the Egyptian Vulture," was the perfect starting point for the design, guiding me toward a concept that’s both meaningful and visually striking.

The logo is a simplified representation of the Guirre, symbolizing the sharp focus and clarity that are so crucial in photography. I went with a minimalist design to keep the focus on what really matters—the beautiful images captured by the photographer.

My goal was to create something that’s not just eye-catching but also versatile, fitting seamlessly into different contexts, whether it's on a website, social media, or print materials. The clean lines, modern aesthetic, and carefully chosen color palette all work together to create a cohesive and memorable brand.

I’m really proud of how it all came together, and I’d love to hear what you think. Drop your thoughts in the comments!