Butterflymark

Working on an identity for a naturopath clinic. When meeting with the clients their brief was simple, it has to use a butterfly as the mark. At first, I cringed at the idea. Maybe it was because I knew it was way out of my comfort zone.

To the clinic, which is named Metamorphe Health Clinic (think metamorphosis), the butterfly symbolizes the changes that their patients go through. My concept for the brand is to use the butterfly as the primary mark. However, as many people who have dealt with sickness know, it is not a one-stop-shop deal. My concept revolves around the process of healing. The beginning stages (cocoon) should be just as celebrated as the end result (Beautiful butterfly). I'm going to propose that we create enamel cocoon pins that patients receive upon their first visit, when treatment is done, that pin is replaced with a butterfly.

Any feedback is welcome. Thanks for viewing!