-CASE STUDY-

Name to incorporate in the logo:

Catalyst Strategy Advisors

Description of the organization and its target audience:

Think James Bond of connections for people and transactions as well as a discrete yet luxury AI strategy consulting firm with deep ties to philanthropic causes and large international projects. The target audience is entrepreneurs (male and female), business owners, executives across a broad spectrum of industries, large companies, local business partners. I am the founder and while I want it to feel internationally cool (based in Los Angeles), I also want it to reflect my nerdy northwest roots where I grew up learning physics through building treehouses and sailing on the Pugest Sound (think beyond just the sailboat, but the helm (steering wheel, compass, plays on neural networks). I have worked in strategy for major investment banks, Disney, tech start-ups, co-founded an AI company, and learned from entrepreneurs like Bill Gates and Howard Schulz. Now I am starting my own strategy firm largely focused on helping women in business make the transition to an AI driven world, without scaring them away. I also need to have strong relationships with sophisticated financial institutions. I also make a lot of references to hummingbirds and bees, but I think they have been a little overplayed. Any other really interesting metaphors I'll give you major credit!

Industry:

Business & Consulting