Scouting America - Rebrand

With a fresh start on the horizon, our design embodies the spirit of resilience and unity. The logo features a sturdy shield, representing protection and a strong foundation. Draped across the shield, a sash showcases the iconic merit badges, a nod to the achievements and learning that define the scouting experience.

At the heart of the design is a lone star, shining brightly to symbolize a new beginning and the unity of scouts across the nation. This star guides the way forward, illuminating the path as "Scouting America" steps into a future built on trust and community.

This logo isn't just a symbol; it's a promise—a commitment to a new chapter filled with adventure, camaraderie, and the enduring values that scouts hold dear.