EGMA - Redesign

The redesigned Egma Lenses website successfully balances the needs of its diverse audience, catering to both children and parents, sales professionals, and lens technicians. By employing playful design elements, subcategories for age groups, interactive features, clean typography, and informative comparison tables, we have enhanced the user experience and set the stage for increased customer satisfaction and loyalty. This case study showcases how thoughtful UX design can bridge generational gaps and improve the overall effectiveness of a website.