Rootstrap Video Reel

Rootstrap is a #SoftwareDevelopment and #design agency named one of the fastest growing companies in America by Inc. and the Financial Times.

They wanted to display their best projects in a video reel, but some of them dated more than 6 years back. So the challenge was to merge projects from different eras of the company and different levels of execution into a cohesive and attractive piece.

The video reel ended up being more than a sales and marketing tool: it helped them to attract top-tier talent.

A Product Designer at Rootstrap’s told us that the video had inspired him to join the company because he wanted to be a part of a team capable of producing such work. This is denifitely the kind of impact we’re after.