It Costs Nothing To Be Kind, 2023

This was a fun little lettering experiment I did one evening. I've always been drawn to vintage/retro fonts, especially when they have fun ball serifs and thick modulation. Using an existing typeface as inspiration, I wanted to depict a dynamics relationship between the letterforms, which is why you see the I becoming the cross bar in the t, and the g becoming the top to the letter b, etc.