Yes Health logo and brand development

Yes Health helps people prevent diabetes and lose weight with all-mobile, expert nutrition and fitness coaching.

Freshbait partnered with them at the very start, creating a brand focused on empowering people to live healthier, happier lives. Our intent was to champion their holistic approach to wellness, with visual communication designed to be friendly, purposeful and engaging.

Yes Health logos, tagline and brand colors.

User Interface elements and icons.

Colorful and fun supporting illustrations.

Part of a member welcome kit, this program roadmap poster broadly outlines the path to better health.

Additional welcome kit materials included instructions and a welcome letter.

Other member resources are welcoming and inclusive, promoting simple changes towards better health.

Realistic meal plans make healthy eating manageable.

AI-powered "Cala Flower" is a virtual member of the coach team. Along with appearance, we developed her personality.

Email campaign encouraging members to connect and use their digital scale, an important component of the weight loss program.