We start every major project with a brand sprint and stylescape explorations. The brand sprint is to make sure we understand the company. We'll combine that with competitive analysis / research and any existing brand documentation the client has. The stylescapes are to visually interpret what we've learned into an agreed upon art direction before we begin writing copy or designing pages.

The client is a partner in every step of the process and we get buy-in and sign-off from them at each step.

Brand Attributes

KUNGFU.AI’s values were central to our brand sprint and our visual refresh of the brand. As we iterated the color palette, shapes, and iconography through stylescape exploration, we returned to KUNGFU’s guiding principles.

Expert, divergent, friendly. KUNGFU leans toward a young and innovative tone and this drove us to explore boldness and warmth through type and design.