SII • City Luxury Suites

Tourism in Crete is flourishing and lots of investments are taking place in this beautiful Mediterranean island in Greece. Trying to reach high standards in the industry of accommodation SII is another example of these efforts. SII stands for the initial names of the three owners. It is a collection of luxury suites, close to the City Center of Rethymno. Smart home applications, art pieces and profound interior design & architecture complete an amazing option for guests' vacation.

The logo has been designed to visualize the acoustic side and pronunciation of the brand name by using a totally round letter "C". From the negative space at the C center, the sun rays forth its natural light into the body of the letter, cutting it into 24 identical pieces and finally forming the letter C. The brand name combined with sunshine and a balanced geometric execution symbolize the philosophy of this luxurious collection of city suites.