Fabulary | A story in the making

Fabulary is an upcoming American design lab focused on delivering play-based learning experiences for children of all ages through design thinking frameworks. The purpose of awakening creative confidence and providing tools to develop problem-solving abilities is at their very core. With this in mind, the goal was to create an enticing brand story that would embody the power of imagination and experimentation | This is the visual direction and some assets for its first kit.