Case Study: Designing a fitness app (UX Writing)
Project Overview
Context: Moxie is a fitness platform where independent coaches can host workout classes for their clients LIVE online and in-person and save the workouts in a library as on-demand videos.
The problem: Users need a way to discover new classes with fitness instructors.
The goal: Create an app that allows customers to search, browse, and attend any workout class, with any coach, at any time.
My role: The brand was already established, so my role as UX writer is to dig into user research, find brand core principles, character, and voice then transfer it to a unique, conversational UX copy for multiple scenarios.
Responsibilities:
Brand persona
Plan and write concise microcopy
A starting point for the brand's word bank
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