Project Overview

Context: Moxie is a fitness platform where independent coaches can host workout classes for their clients LIVE online and in-person and save the workouts in a library as on-demand videos.

The problem: Users need a way to discover new classes with fitness instructors.

The goal: Create an app that allows customers to search, browse, and attend any workout class, with any coach, at any time.

My role: The brand was already established, so my role as UX writer is to dig into user research, find brand core principles, character, and voice then transfer it to a unique, conversational UX copy for multiple scenarios.

Responsibilities:

• Brand persona

• Plan and write concise microcopy

• A starting point for the brand's word bank

View full case study here.